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Shazam! Your email list is now your Facebook list. 4 ways to take advantage
Big news from Facebooklandia: In addition to targeting Facebook ads by geography and interest, nonprofits can now upload lists of email addresses and target Facebook ads to specific individuals. This...
View ArticleA few of our favorite things
With all due respect to Maria Von Trapp, she can keep her raindrops on roses and whiskers on kittens. When it comes to M+R Research Labs, our favorite things are the most useful, shareable, likeable,...
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This one weird trick will keep your Facebook ad from being rejected
Photos rule Facebook. They’re the lifeblood of any engaging Facebook ad campaign. But as you might have heard, Facebook now enforces a so-called “20% rule” that changes how you need to think about your...
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3 Things You Need to Know about Facebook’s “New” News Feed
ARGsdkjfJASkl!!!! That’s how I feel whenever I hear that Facebook is rolling out a new change. It seems like every time we figure out how to use their features efficiently to market the awesome causes...
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The 2013 eNonprofit Benchmarks Study: Your Annual Dose of Data
You can feel the excitement buzzing in the air, and that can only mean one thing: it’s time for the annual eNonprofit Benchmarks Study. Along with our friends at NTEN, we crunched data on email,...
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Benchmarks Supplement: All the Stats That Didn’t Fit in Print
I hope you’re enjoying the 2013 eNonprofit Benchmarks Study! We spent a lot of time writing that thing, so much that now we dream about open rates and standard deviations and Facebook virality metrics,...
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Quick Hack To Find Your Facebook / Email Overlap
Say you have 100,000 email subscribers and 60,000 Facebook fans. You know there’s a big overlap there. But just how big is that overlap? And what’s the total number of unique supporters between your...
View ArticleTop 5 Tips for Promoting Facebook Posts Like a Pro
No offense, but no one is looking at your Facebook posts. Well, okay, that’s not entirely true — it’s more like 20% of your Facebook fans that are seeing your posts. But if you run the Facebook page...
View Article7 ways to turn Facebook’s embedded posts into awesome
Have you heard the news about Facebook? No, I’m not talking about animated gifs coming to Facebook (though, can we just take a moment to celebrate that one, too?). Last week, Facebook announced that...
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Facebook Link Previews: Now Large and In Charge
Facebook just changed the way link previews are displayed. Specifically, they made them GINORMOUS. Here’s what they used to look like: Post by Oxfam America. Here’s what they look like now: Post by...
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